Is your website ready for mobile? Do your visitors either come through laptop, PC or smart phones?
It is necessary to install Google analytics on your website so that you may know about detailed report like visitors, traffic source, website response etc. If you are not sure how to do it then check simple tutorials on Google and you will get to know about it.
As soon as you will get source code for Google Analytics ass it into header area of your website. In case, you are using Magento CMS system then Google Analytics code is available through admin control panel area. For making any technical changes in code, you should hire Magento developers to complete your work efficiently.
Once it is installed on your website then you may check traffic coming from different platforms. In case, more than 50 percent of traffic is coming through mobile then you should get your website ready for mobile. For mobile friendly sites, algorithms are little different and they can be handled by experts only. For mobile friendly sites, Google also ranks your website on priority. Hire Magento developers to optimize content of your website for smart phones or tablets. Google has changed its algorithm based on which if some site is not mobile friendly then rank of that particular website will downgraded or it may even disappears after certain period of time. The number of users for mobile phones has been increased exponentially in last few years and benefits of responsive website are clearly visible.
The site gets more popular when the entire transactions can even be completed with mobile phones as per your convenience. Google has changed its algorithm on 2015 as you have too. This is time to update yourself with latest technology trends and get your site responsive as soon as it can be done.