Do your visitors either come through a laptop, PC, or smartphone? It is necessary to install Google analytics on your website so that you may know about a detailed report like visitors, traffic source, website response, etc. If you are not sure how to do it then check simple tutorials on Google and you will get to know about it.
As soon as you find the source code for Google Analytics it will appear in the header area of your website. Google Analytics code is available through the admin control panel area if you are using the Magento CMS system. For making any technical code changes, you should hire Magento developers to complete your work efficiently.
Once it is installed on your website then you may check traffic coming from different platforms. In case, more than 50 percent of traffic is coming through mobile then you should get your website ready for mobile. For mobile-friendly sites, algorithms are a little different and they can be handled by experts only. For mobile-friendly sites, Google also ranks your website on priority. Hire Magento developers to optimize content of your website for smartphones or tablets. Google has changed its algorithm so that if some sites are not mobile-friendly, the rank of a particular website will be downgraded or it may disappear after a certain period. The number of users of mobile phones has been increased exponentially in the last few years and the benefits of a responsive website are visible.
The site gets more popular when the entire transactions can even be completed with mobile phones as per your convenience. Google has changed its algorithm on 2015 as you have too. This is time to update yourself with latest technology trends and get your site responsive as soon as it can be done.