The eCommerce industry has seen steady growth since its inception. However, there have been some hurdles in between. But, overall, the business has turned out to be only quite progressive. That is why the competition in the e-commerce world is also increasing tremendously, as people have realized that the eCommerce business is indeed fruitful.
Therefore, it has also become of utmost importance for e-commerce firms to ensure their business stands out. If they want to stay ahead of the competition, Apart from making superb business strategies, they also have to focus on constantly reshaping their eCommerce sites. Almost 21.8% of the population buys online, and the number is expectable that this number may touch 2.14 billion by 2021. This stat symbolizes the vast business opportunities in the world of online business, and companies who are up to the mark with their business plans and e-commerce sites have a great chance to churn maximum revenue.
How can your e-commerce site look differently appealing?
Nowadays, it would be wrong to say that e-commerce site is only about the products they sell. The e-commerce industry is booming, and revenue may touch 4.88 trillion dollars in the year 2021. What does this mean? It means that most of the population is interested in buying things online, and the trend is growing continuously. Therefore, e-commerce firms have to realize the importance of this broad market and have to make sure that they do something extraordinary to not only surpass the competition but also boost their business, and one of the most powerful areas of focus should be the appeal of the e-commerce site.
To make the site appealing and uniquely attractive, the company must first understand its target audience well. Also, they have to know what the trending features in the market are. Through the design of their e-commerce site, The Mountain has done a great job of engaging with the target audience online in a unique way. Also, they have been superbly crafted the brand equity through various elements of their site. One of the main features that separate The Mountain from their competitors is the fact that they offer their customers a convenient way to navigate through the site, but they don’t fall short of fascinating the customers with their features and design also. At the same time, they have made sure that their site creates a sense of urgency as they have several useful coupon codes for different customers. All this has made their site far better than many of their competitors.
Tips to sparkle up your e-commerce site this 2019:
360 degree view product cards
One of the key areas of improvement for any e-commerce site can be product cards. In 2019, we will see more use of the hover effect. It may not be something very new, but in the year 2019, it is going to accelerate. This hiver effect makes it possible for the customers to view the complete product information without even click on it. Now, many online stores are trying to add a feature that will offer a 360-degree view of the product. It will not only reduce the buying cycle but will also make the process of buying very interesting. It is one of the most user-friendly elements that we will see in 2019.
More utilization of Rich Media Content
Animated websites are all the more exciting. To make an e-commerce site a lot more captivating magento development company india can add graphics and visuals to the websites. Also, nowadays, we have started seeing great utilization of videos on e-commerce sites as well. It is something new but is slowly catching up. We can believe that videos not only attract more viewers, but video content also has a higher conversion rate than other types of text. So, if e-commerce sites want to amplify their visitor count or make their site more appealing, they can think about adding more video content to the site. However, you have to be careful of using only such videos or such type of video technology that doesn’t slow down your website.
Crisper designs and a focus on simplicity
There is no doubt that we are getting newer and newer e-commerce trends now and then. But, at the same time, it is also important to make sure that sites are a lot simpler to navigate. The competition is endless. So, if visitors find it even a little bit difficult to navigate through the site, they will not even think twice before moving to a competitor’s site. Therefore, it is important to include a superb design with fewer elements. Easy-to-find action points make an e-commerce site a lot more user-friendly. Also, one needs to ensure that their e-commerce site contains all the CTAs in the most appealing yet simple manner. Simple design is all about making it easy for the user to navigate, but at the same time, it also contains special elements to keep the visitor engaged. Therefore, the strategy should include adding CTAs and different elements (but not doing too much) so that the site doesn’t look complicated.
The e-commerce business is growing, but so is the competition in the world of online business. Therefore, make sure your site offers something special so that you can catch the fancy of more visitors and eventually gain more business. But, it is important to stay abreast with the latest trends. So, make sure you keep upgrading your e-commerce site regularly. Also, it should be designed as per the cutting-edge trends because then only it will have the modern appeal. But, at the day end, to make it more special, you have to add ‘your own’ flavors as well.