Ecommerce industry has constantly seen a rise since its inception, though, there have been a few roadblocks in between. But, overall, the business has turned out to be quite progressive only. This is the reason why the competition in the ecommerce world is also increasing tremendously, as people have realized that ecommerce business is indeed a fruitful business. Therefore, it has also become utmost important for the ecommerce firms to make sure that their business stands out. Apart from making superb business strategies, they also have to focus on constantly reshaping their ecommerce sites if they want to stay ahead of the competition. Almost 21.8% of the population buys online, and the number is expected to touch 2.14 billion by the year 2021. This stat symbolizes the vast business opportunities in the world of online business, and companies who are up to the mark with their business plans and ecommerce sites have a great chance to churn maximum revenue.
How can your ecommerce site look differently appealing?
Now a days, it would be absolutely wrong to say that ecommerce site is only about the products they sell. The ecommerce industry is blooming, and revenue is expected to touch 4.88 trillion dollars in the year 2021. What does this mean? This means that majority of world’s population is interested in buying things online, and the trend is only going to grow. Therefore, ecommerce firms have to realize the importance of this wide market, and have to make sure that they do something extraordinary to not only surpass the competition but to also boost their business, and one of the strongest area of focus should be the ‘appeal’ of the ecommerce site.
In order to make the site not only appealing, but uniquely attractive, the company has to first understand their target audience well. Also, they have to know what the trending features in the market are. The Mountain has done a great job on engaging with the target audience online in the most unique way, through the design of their ecommerce site. Also, they have been superbly crafted the brand equity through various elements of their site. One of the main features that separate The Mountain from their competitors is the fact that they offer their customers a convenient way to navigate through the site, but they don’t fall short of fascinating the customers with their features and design also. At the same time, they have made sure that their site creates a sense of urgency as they have several useful coupon codes for different customers. All this has made their site far better from many of their competitors.
Tips to sparkle up your ecommerce site this 2019:
360 degree view product cards
One of the key areas of improvements for any ecommerce site can be the product cards. In 2019, we will see more utilization of the hover effect. It may not be something very new, but it is going to pick up in the year 2019. This hiver effect makes it possible for the customers to view the complete product information without having to click on it. Now, many online stores are trying to add a feature that will offer a 360 degree view of the product. This will not only reduce the buying cycle but will also make the process of buying very interesting. It is one of the most user-friendly elements that will be seen in 2019.
More utilization of Rich Media Content
Animated websites are all the more exciting. In order to make an ecommerce site a lot more captivating, magento development company india can add graphics and visuals to the websites. Also, now a days, we have started seeing, great utilization of videos on the ecommerce sites as well. This is something new, but is slowly catching up. Also, it is believed that videos not only attract the audience more, but the conversion rate of video content is also on a higher side as compared to other forms of text. Therefore, if ecommerce sites want to amplify their visitor count or want to make their site more appealing, they can think about adding more video content to the site. However, you have to be careful of using only such videos or such type of video technology that doesn’t slow down your website.
Crisper designs and a focus on simplicity
There is no doubt about the fact that we are getting newer and newer ecommerce trends every now and then. But, at the same time, it is also important to make sure that sites are a lot simpler to navigate. The competition is endless. So, if a visitor finds it even a little bit difficult to navigate through the site, he or she will not even think twice before moving to a competitor’s site. Therefore, it is important to include superb design with less elements. Easy-to-find action points make an ecommerce site a lot more user friendly. Also, one has to make sure that their ecommerce site contain all the CTAs in the most appealing, yet simple manner. Simple design is all about making it easy for the user to navigate, but at the same time it also contains special elements to keep the visitor engaged. Therefore, the strategy should include adding CTAs and different elements (but not doing too much) in such a manner that the site doesn’t look complicated.
Ecommerce business is on a rise, but so is the competition in the world of online business. Therefore, make sure you site offers something special so that you are able to catch the fancy of more visitors, and eventually gain more business. But, it is important to stay abreast with the latest trends. So, make sure you keep upgrading your ecommerce site regularly. Also, it should be designed as per the cutting-edge trends because then only it will have the modern appeal. But, at the end of the day, to make it special, you have to add ‘your own’ flavors as well.