Big Data analytics is one of the hottest and most thrilling technologies present today. Over the last couple of years more and more organizations have started making use of big data to get edge over their opponents in businesses. However, Big Data is mostly used by the companies, in various forms to enhance the customer experience. But, Big Data has the potential to simplify and improve the quality of life of individuals as well.
Big Data is touted as a wonderful way to make things lot less complex and annoying. As we know that it is not very easy for organizations to get to know what’s going on in the minds of their users. If any company had the power to understand that, that organizing would certainly beaten all records of success! Feedback is considered as one the most preferred ways to find out the feedback of the customer about the product or service. Big Data is a concrete measure to determine the root source of the lack of success. From product or marketing letdowns to bad customer experience, through Big Data, businesses can get a fair deal of understanding of how their product or company is doing in the market. This helps them to work on the weaker links and create plans to turn negative feedback into positive.
How is it making our lives easier?
Simply because everything that we wish to convey is already being conveyed to the company through the analytics. We just have to sit back and wait for the companies to improve, and offer a better experience.
Also, Big Data helps the companies to get an idea of personalized interest and behavior of every user. This helps them to offer very personalized offers, product recommendations etc. to the user. This not only enhances the user experience but also makes it easier for the user to opt for the available offers or buy required products without really having to waste time in searching for them specifically.
Honda Gets Ready For The 4th Industrial Revolution By Using AI, Big Data And Robots— Big Data Network (@bigdata_network) June 8, 2018
From understanding customer feedback to new car concepts and robots to help #humans with everyday life, #Honda is an #innovator.https://t.co/S6FgpP3rap pic.twitter.com/tojNOvZykO
The world of adverts!
One of the most prevalent examples of the effective utilization of Big Data is the adverts and ads that your find on various sites your browse. Your Facebook pages mostly reflect ads related to the things you are interest in. In fact, even the content is mostly refined automatically as per your likings. Isn’t Big Data making it so smooth for you to access all the required information without wasting any time on searching it?
Enhanced digitization of medical records as well as the ability to analyze patients in real-time has made it very convenient for the care providers to see how impactful a certain medication is on entire populations. The course of action selected after assumptions drawn from the information captured has the power to save lives.
How can we improve patient engagement in big data initiatives in health care? Listen to discussion on this topic from seminar organised by @LSEHealthPolicy & @Imperial_IGHI as part of the @BD4BO initiative. https://t.co/KUzmZyK9Ed pic.twitter.com/7VochCUwxf— LSE Health Policy (@LSEHealthPolicy) May 29, 2018
In fact even some of the emerging illnesses can be tracked, insulated and ended before they turn into a health disaster. Big data is known to limit the health care spending as well, hence, we might get to see more economical healthcare services thanks to the evolution of Big Data.
In fact, with the advancement of electronic healthcare solutions which help hospitals to share as well as significant exchange information makes way for a better research and result-oriented care as well as fresh and inexpensive treatments. The databanks are utilized as soon as somebody admits to a hospital and a machine is capable of making instant judgement with the help of terabytes of significant information on record.
Big Data is transforming the way business are done!
Big data analytics solutions India enable the organizations to review sources like website, social networks, blogs, forums etc. to get more details about the customer’s sentiments as well as feedback about the products or services. This sort of data helps the organizations across domains to refine and simplify their services, in order to gain success by offering a tremendous customer experience.
Plus, Big Data also helps companies to gain a lot of valuable insights that help them to create strategies to attract the target audience. The insights and information captured via the Big Data churning play a major role in conceptualizing growth strategies for the companies.
Big Data is no longer just a buzzword. It has entered into every sphere of business and this entry has made the sectors friendlier and advanced for the customers. Starting from online shopping sites to retail, from healthcare to banking, Big Data is being utilized everywhere to not only enhance the quality of offerings but to improve the customer experience as well.