Marketing is a crucial aspect for all businesses and your Magento-powered store would also need marketing to be popular. There are many extensions that care of this aspect and provide hassle free marketing services. Different ecommerce stores have different strategies. You can either make use of Magento extension development service providers to create an extension or opt for one of the extension available online that would suit your digital marketing need.
Digital marketing comprises marketing through any online medium. This includes social media, e-mail alerts, blogs, articles, etc. An ecommerce site might select one strategy or many together as a group. Whatever you choose, there are some great extensions which can take care of a lot of work. Here is a list of 5 marketing extensions that are popular and diverse in nature.
Social media is indeed the best choice when it comes to marketing your products and services online. With millions of registered users, sites like Facebook, Twitter, etc. offer a great platform. This extension allows users of these sites to login on your site without hassles and like and share products that they like. This is a paid extension and costs $49 approximately. There are many similar extensions available in the market, if you think this is not meant for you, look out for alternatives.
Coupons are a great way to promote your website and market your products. Coupons attract customers to the site and there needs to be a full-proof way of generating coupons so that there can be no misuse. Also, there needs to be a limit of using the coupon code. The Generate and Import Coupons extension from Amasty is a great extension when it comes to generating coupons. This cost $99.
This is in the list of Magento’s Select Partner and a one stop solution for all your e-mail marketing needs. There are a whole lot of features like analyzing data, recommending products, sending reminders and alerts, apply coupon codes, etc. that this extension can offer. This is a free extension. Being associated with Magento as a partner does give this extension a few feathers to add in the cap. But, people who have used this extension would swear by it.
This is not really a marketing extension. But, it provides all the data that you would need to create a marketing strategy. An effective strategy considers consumer buying patterns, geographical location and other pertinent details. And, Springbot is an expert when it comes to providing and analyzing these details. In terms of marketing efforts, this extension does not have anything major to provide but professional marketers would advocate this extension to chalk out a plan for marketing.
This is also a social media extension that lets you create mailer which can be scheduled and sent to prospective customers at a later date. You can create interesting article or blogs which can be queued for being posted online as and when you desire. This works well across different platforms like Chrome, Firefox, Safari, etc. and can be used for Facebook, Twitter and shared via Canva. This extension has packages from beginners to professionals.
If your strategy requires anything else, then look for a similar extension or hire companies that offer Magento website development. Also, make use of these extensions wisely and remember to not go over board in implementing aggressive marketing strategies because there is a thin line between the two. Practically, there are limits to digital marketing and you have make use of a strategy that is not over the top or one that does not perform. If you have an idea, there will be hopefully be an extension to meet that need.