The data analytics has grown to such a stage that the best way for businesses to reach the next level is through big data. While most companies try to implement strategies to gather data from external sources, e-commerce businesses have data given to them in a platter.
The data from their e-commerce stores are a strong starting point to analyse and understand the data and therefore, the progress of their business. While there are many tools that are said to help with big data analytics, most of it requires the help of a data analyst or a data scientist; meaning, a typical entrepreneur, does not have any chances of getting useful information unless they have a data interpreter.
One of these rare software that can be used by anyone, even those who possess no data analytical skills, is Pentaho. Pentaho, developed by Hitachi, is a comprehensive data integration and analytics platform that lets the user access, prepare and combine data from multiple sources, all on a single software.
What’s So Special about Pentaho?
Pentaho Business Analytics platform lets the e-commerce store to combine their metrics from the website, social media and any other promotional plans they run. It provides a unified view of the data that is easily understood by anyone. As one keeps working with Pentaho, they stand to gain a lot more understanding of the data as each day progresses without the need for any data scientists to guide
- Interactive visual analysis with dashboards and tools making it an easy-to-use interface.
- Integration across various third-party applications to streamline data analytics.
- An excellent and vast toolset that can be easily used by anyone.
- Low integration time and infrastructure cost compared to other similar software.
- Lets the team access data from anywhere thereby boosting productivity.
Get A 360-Degree View of The Customer
When you can create a complete view of the customer, it empowers the sales and marketing teams to increase revenue opportunities and make use of innovative ways to reach new customers. A 360-degree view of the customer includes the actions a customer takes when the person lands on the e-commerce store until the time they leave. It helps to analyse the reasons behind every single action of the customer and most of all, gain the advanced insights into what goes in their minds.
Pentaho Business Analytics can seamlessly gather all such data from the website and with integration from other analytics and data collection platforms can provide findings into customer behaviour.
With the simple data visualizations and report generations in Pentaho, the data discoveries can be presented in easy to understand formats that instantly helps the employees to understand and process the findings.
Pentaho can provide an intuitive ETL process without any need for extra coding techniques and helps to understand the pattern of the customers. With such a clear understanding of the customers, the e-commerce stores can revamp their campaigns to suit the needs of the customers, increase the customer retention rate and reduce the cart abandonment rate.
Furthermore, the Pentaho analytics is constantly updated based on the data and therefore, you will always be kept in the loop about the changing preferences of the customers which lets you brace for the change by implementing new techniques and designs that fits the change.
Encourage Cross-Functioning Teams
It is common knowledge that a company that promotes its employees to learn and understand the working of the other team members is the one slated for significant growth. Pentaho Business Intelligence encourages employees to work with each other and use the same platform for their various business strategies.
The same set of data and analysis available on the Pentaho platform can be used by the sales team, marketing team, logistics team, the backend support team and accounting team. The analysis performed by the marketing team can be even more useful for the logistics team to streamline their shipping process. Similarly, many advantages can be gathered from the Pentaho platform when all the employees are dependent on the same single platform for their business decisions.
It brings the employees to work together, coordinate among themselves to create business strategies that focus on maximizing revenue and improving the business reach. With the proof of data at hand, there is no need for speculation or dependency on the intuition. Be it a startup or a major e-commerce business, Pentaho can be the one-point solution for the data collection, integration and analytics.
Additionally, with all the all teams coordinated, it becomes easy to streamline the data pipeline and workflow without losing each team’s momentum.
Pentaho can help in implementing complete data engineering to data analytics without being dependent on any data scientist. E-commerce businesses can set up their Pentaho platform and use it easily without any support and get actionable insights from it.